Course Duration: 8–10 Weeks (40–60 Hours)
Delivery: Classroom | Live Online | Self-Paced
Level: Beginner
Prerequisites: None

Course Description

The Marketing Principles Level I course provides students with a strong foundation in modern marketing concepts, customer behavior, branding, market research, and the marketing mix (Product, Price, Place, and Promotion). Students learn how businesses identify customer needs, create value, and develop marketing strategies for traditional and digital markets. The curriculum aligns with the topics commonly taught in introductory marketing courses.

Course Learning Objectives

Upon successful completion, students will be able to:

• Explain the role and importance of marketing in business.
• Understand customer needs and buying behavior.
• Conduct basic market research.
• Identify target markets.
• Develop marketing strategies.
• Apply the 4Ps of Marketing.
• Build a basic brand identity.
• Create simple marketing campaigns.
• Understand digital marketing fundamentals.
• Measure marketing performance.