Course Overview

This Level II course builds on foundational marketing knowledge by focusing on strategic marketing planning, digital marketing, branding, customer engagement, and marketing analytics. Students learn how to develop and execute modern marketing campaigns across digital and traditional channels while measuring business results.

Course Level: Intermediate (Level II)
Duration: 10–12 Weeks (60–80 Hours)
Format: Online or Classroom
Prerequisite: Marketing Principles Level I or equivalent knowledge

Course Objectives

By the end of this course, students will be able to:

• Develop comprehensive marketing strategies.
• Conduct advanced market and competitor analysis.
• Create customer personas and buyer journeys.
• Build a strong brand identity.
• Develop digital marketing campaigns.
• Use SEO and SEM techniques.
• Manage social media marketing campaigns.
• Execute email marketing automation.
• Understand content marketing strategies.
• Analyze marketing performance using data analytics.
• Create marketing budgets.
• Measure Return on Investment (ROI).
• Present professional marketing plans.